![Front cover of 3rd edition [8 K]](../grow3e.jpg)
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How to Grow Your Business
on the Internet
An Internet business veteran explains the basics for novices and provides advanced strategies for Internet pros
Discover hundreds of sales-building, cost-cutting techniques you can put to work right now!
- Tells how to find competitive intelligence on the Web.
- Describes new ways to attract visitors to your Web site.
- Offers real-world guidance—not theory—on every aspect of Internet business.
- Tells how to create your first Web site.
- Provides true stories of real businesses' successes and failures on the Net.
- Explains how to safely handle credit cards and digital cash.
- Explains how to buy and sell Web advertising banners.
- Includes hundreds of free and cheap Internet resources.
- Provides tested methods of growing your business, with page after page of real-life examples showing what to do—and what not to do!
- Includes Mr. Doom's Danger Flags to warn you of hidden traps that wreck the uninformed.
Written for businesspeople, this best-selling book tells how to plan, start, and expand your business on the Internet and the Web. It gives you step-by-step instructions, tested by thousands of people who have read this book's earlier editions and applied its strategies for their own companies.
Greatly expanded, this editions provides new sections on:
Creating Web storefronts
Writing marketing copy for the Web
Generating publicity
Creating Web site press centers
Using search engines effectively
Solving intranet problems
Implementing an extranet
Using electronic lettershop services
Renting email lists
Selecting a Web site host
Attracting Web visitors using a Pre-Flight Checklist
Increasing traffic with a Traffic-Building Battle Plan
Fixing stealth pages
Using smart cards and electronic shopping carts
Billing Web charges to 900 numbers
Using electronic payment methods
Creating Web catalogs
Using Open Buying on the Internet (OBI)
Preparing for Web page piracy
Tracking Web visitors
Applying direct marketing techniques to the Web
Designing effective banners
"Vince Emery is one of the more enlightened of the people writing about business use of the Net," said Net.Value. Grimes Communications called him "one of the 25 most influential people in Internet marketing." Internet business veteran Vince Emery has used the Net for business and marketing since 1992 and has advised many companies on Internet projects. Before encountering the Net, he managed marketing communications for software firms and motion picture companies, and was West Coast creative director for World Wide Advertising, a J. Walter Thompson agency. He is co-author of Free Business Stuff from the Internet and writes articles for leading business magazines. Vince frequently speaks on Internet business at conferences in the U.S. and abroad. His Internet business techniques have been successfully applied by thousands of companies worldwide.
Boring legal stuff: Copyright 1995-2003 Vince Emery Productions. All rights reserved. "Vince Emery" is a registered trademark of Vince Emery Productions. "Vince Emery Productions," "emery.com," and the Vince Emery signature are trademarks of Vince Emery Production. So there.