How to Grow Your Business on the Internet
An Internet business veteran explains the basics for novices and provides advanced strategies for Internet pros
Discover hundreds of sales-building, cost-cutting techniques you can put to work right now!
- Tells how to find competitive intelligence on the Web.
- Describes new ways to attract visitors to your Web site.
- Offers real-world guidance—not theory—on every aspect of Internet business.
- Tells how to create your first Web site.
- Provides true stories of real businesses' successes and failures on the Net.
- Explains how to safely handle credit cards and digital cash.
- Explains how to buy and sell Web advertising banners.
- Includes hundreds of free and cheap Internet resources.
- Provides tested methods of growing your business, with page after page of real-life examples showing what to do—and what not to do!
- Includes Mr. Doom's Danger Flags to warn you of hidden traps that wreck the uninformed.
Written for businesspeople, this best-selling book tells how to plan, start, and expand your business on the Internet and the Web. It gives you step-by-step instructions, tested by thousands of people who have read this book's earlier editions and applied its strategies for their own companies.
Greatly expanded, this edition provides new sections on:
- Creating Web storefronts
- Writing marketing copy for the Web
- Generating publicity
- Creating Web site press centers
- Using search engines effectively
- Solving intranet problems
- Implementing an extranet
- Using electronic lettershop services
- Renting email lists
- Selecting a Web site host
- Attracting Web visitors using a Pre-Flight Checklist
- Increasing traffic with a Traffic-Building Battle Plan
- Fixing stealth pages
- Using smart cards and electronic shopping carts
- Billing Web charges to 900 numbers
- Using electronic payment methods
- Creating Web catalogs
- Using Open Buying on the Internet (OBI)
- Preparing for Web page piracy
- Tracking Web visitors
- Applying direct marketing techniques to the Web
- Designing effective banners
(You might also like to read unsolicited comments from 51 of the book's readers.)