This is a fictional press press release. It shows the kind of story that your business can use to announce its Web site to traditional print media. You can accompany it with a photo of your home page. You’ll find it easy to generate press coverage on your Web site opening, especially in trade publications and in newspapers local to your community. You can also email a customized version of this to editors of electronic publications that cover your industry or your market.
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Bloggs, Inc. Opens Widget Shop on Internet
Bloggs, Inc., one of the country’s leading marketers of widgets, has opened a full-service widget store for one-stop shopping on the World Wide Web at www.bloggsinc.com.
Opened in October, Bloggs, Inc. president Joe C. Bloggs said, "Our Internet shop makes world’s largest selection of widgets available at discount prices to people in many places who would have a hard time driving to one of our retail stores. We’re bringing widgets to the widget-less."
The Bloggs electronic store also includes a database of widget uses, and a free online guide to widget installation and repair. Bloggs carries widgets from more than 83 manufacturers in seven countries.
Shoppers can enter the electronic store 24 hours a day, seven days a week, and place pictures of the widgets they’ve selected in an electronic shopping cart as they go through Bloggs’ pages. Credit card orders are secured by Netscape Commerce Server software using the SET credit card protection techniques endorsed by Visa, MasterCard, and American Express. Bloggs guarantees that all widgets will be shipped directly to customers within two working days. Bloggs charges no membership fee to shop in its electronic store. Customers can reach Bloggs customer assistance staff by phone or from the shop by email.
Bloggs plans to launch extensive advertising campaign for its Internet store in print
publications for widget users, at tradeshows, and at related Internet locations. A grand
opening contest giving away free widgets and a round trip to Dubuque, Iowa will be
announced next month.